Tim Live's 'Steal My WiFi' Enticed New Customers to Its Broadband Network

By: Laura McQuarrie - Published: May 28, 2014 • References: & adeevee
It's very rare that you get someone saying "Yes, please steal my WiFi," but this is exactly what TIM Live did in order to give people a taste of its new ultra broadband service.

Some super powerful routers were set up and the WiFi networks were left open and password-less, with a name that literally said "Steal My WiFi." Upon connecting, people were able to take advantage of a high speed Internet connection for a limited time.

After providing the option for free WiFi to 10,000 people in 26 condos,
it was revealed that about 46% connected to the free WiFi network, with 26% of those people eventually turning into new TIM Live clients. Many Internet Service providers are often seen as sources of frustration, this one makes TIM Live absolutely golden. Stats for WiFi-Stealing Campaigns Trending: Older & Average
Research: 333 clicks in 100 w
Interest: > 3 minutes
Concept: "steal My Wifi"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: wireless multitrack recorders, swank wifi headphones, and wifi-connected doormats.