This STD Campaign Uses Phrases Spelled Out in Unwrapped Condoms

By: Ady Floyd - Feb 26, 2016
References: getcheckedomaha & adweek
These highly creative ads were designed by Serve Media in order to promote the Women's Fund of Omaha's STD campaign. The design team created images that display sensual words, which have been spelled out it unwrapped (and unused) condoms.

The condom typography is colorful, which makes it eye-catching and engaging. Its imagery also connects the STD campaign's highlighted issue directly to a solution. For example, one of the posters displays the word 'Love' spelled out with purple, pink and yellow condoms. Below the word, another phrase reads "is more beautiful without a herpes breakout."

The campaign is a great way to draw in viewers thanks to its creative use of condom wrappers and familiar typography. It also presents a meaningful message that the organization hopes will encourage teenagers to visit in order to stay informed about sexually transmitted diseases.