Rockstar

La Charcuterie Turns Deli Meat into Office Supplies

By: Marissa Liu - Published: • References: rethinkcommunications and eatmedaily
The stationery for La Charcuterie deli and restaurant in Vancouver, BC is made to resemble delectable delicatessen meats. Made by Vancouver-based ad agency Rethink, the business cards are designed to look like slices of salami and other cured cold cuts, which are then hung up in netting. There are even La Charcuterie cured meat stickers that are used to close the butcher paper envelopes or affixed to the restaurant-deli’s letterhead (also made from butcher paper). The stationery for La Charcuterie plays off the restaurant-deli’s reputation for serving up deli meat filled sandwiches and other tasty meat treats.