Yueran Notebook's Brand Identity is Colorfully Eye-Catching

By: Jana Pijak - Jun 13, 2016
References: behance.net
Yi Mi Xiaoxin is the graphic designer behind Yueran Notebook's brand identity project. Appropriately titled 'vividly,' the brand's notebook collection features colorful and ornate packaging that stays true to the Shenzhen-based designer's fearless aesthetic.

Consisting of patterned notebooks of varying thicknesses and cover styles -- both soft and hardcover in numerous prints -- this stationary range is packaged in two elegant boxes of varying hues. Opting for pink and purple colors, Yi Mi Xiaoxin creates decorative stationary boxes that embody sophistication while doubling as a unique gift idea for writers.

Each box not only doubles as handy notebook storage but also features metallic borders, patterns and Yueran Notebook's branded insignia. Instantly drawing the attention of consumers, this packaging is visually bold and ornate, fusing the intricacy of vintage stationary with the bright colors of today.