The 'Sarcastic State of the Obvious' Merchandise by Mash Creative

By: Armida Ascano - Published: Oct 12, 2010 • References: mashcreative & designyoutrust
The 'State of the Obvious' line of apparel and general merchandise is a smart-alec series of uniquely branded objects. Each piece from the State of the Obvious line bears a label of what it actually is.

A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.

The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular. Stats for Smarty Pants Apparel Trending: Older & Buzzing
Research: 26,019 clicks in 292 w
Interest: 4 minutes
Concept: State Of The Obvious
Related: 88 examples / 68 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: nerd jargon tattoos, typography nerd tees, and graphic geekttoos.