The 'State of the Obvious' line of apparel and general merchandise is a smart-alec series of uniquely branded objects. Each piece from the State of the Obvious line bears a label of what it actually is.
A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.
The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular.
Stats for Smarty Pants Apparel
Trending: Older & Buzzing
Research: 26,019 clicks in 289 w
Interest: 4 minutes
Concept: State Of The Obvious
Related: 88 examples / 68 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: nerd jargon tattoos, typography nerd tees, and graphic geekttoos.
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