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The 'Sarcastic State of the Obvious' Merchandise by Mash Creative

By: Armida Ascano - Published: • References: mashcreative and designyoutrust
The 'State of the Obvious' line of apparel and general merchandise is a smart-alec series of uniquely branded objects. Each piece from the State of the Obvious line bears a label of what it actually is.

A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.

The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular.