The State of Infographics Explains its Appeal
Tia Clarke — January 8, 2013 — Tech
References: topmarketingschools.net
This post-modern infographic chart details just how effective infographics are in today's attention-deficit age.
'The State of Infographics' explains why an infographic has the potential to reach up to 15 million people. The country that uses infographics the most is the Philippines, followed by South Africa and New Zealand, with the US in sixth place. This chart also cites business, lifestyle, technology and politics as the most popular infographic categories.
The chart also gives an insight into what has been popular, listing some of the most viewed, liked and commented charts in recent history. Among the topics that appeared on this list were "How much can you trust a bearded man?," "The evolution of the geek," "Why start-ups fail" and "The work we do to pay taxes."
'The State of Infographics' explains why an infographic has the potential to reach up to 15 million people. The country that uses infographics the most is the Philippines, followed by South Africa and New Zealand, with the US in sixth place. This chart also cites business, lifestyle, technology and politics as the most popular infographic categories.
The chart also gives an insight into what has been popular, listing some of the most viewed, liked and commented charts in recent history. Among the topics that appeared on this list were "How much can you trust a bearded man?," "The evolution of the geek," "Why start-ups fail" and "The work we do to pay taxes."
Trend Themes
1. Infographic Popularity - As infographics continue to rise in popularity, businesses across industries can leverage them to reach a wider audience and communicate complex ideas in an accessible way.
2. Cultural Differences in Infographic Usage - As shown by the data on infographic usage by country, businesses expanding to new markets can benefit from tailoring their information dissemination strategies to suit the cultural preferences of their target audiences.
3. Effective Infographic Content - By analyzing the most popular infographic topics, businesses can identify areas where informative, engaging content is in high demand and create innovative visual content to meet that need.
Industry Implications
1. Marketing and Advertising - Infographics can be an excellent addition to marketing campaigns, making complex data and ideas more digestible to audiences and increasing engagement with brand content.
2. Journalism and Media - As infographic usage continues to rise, media outlets can take advantage of this visually engaging format to deliver news and current events in an interactive, engaging way that holds viewer attention.
3. Education and E-learning - With its potential to break down complex ideas into an easily digestible format, infographics are effective tools for delivering educational content, from visual aids in classroom instruction to online courses and e-learning modules.
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