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Stand-Up Marketing Edit
State Farm and Steve Harvey Team up for Some Comedy

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Stand-Up Marketing - State Farm and Steve Harvey Team up for Some Comedy (VIDEO)
State Farm and Steve Harvey Team up for Some Comedy
 Published: Oct 19, 09
 Views: 729

Everyone loves a little comic relief. It can be a brief but welcome respite from the everyday hustle of life. It can also be a great marketing technique on today’s social stage.

State Farm has learned that adding a little comic relief to their marketing efforts could easily pay off in the end and so they have produced several animated digital shorts intended to entertain a leave audiences with a ‘feel good’ impression.

State Farm is set to release the 48 animated digital shorts featuring comedian Steve Harvey in time for National Teen Driver Safety Week.

The video shorts have a photo-montage cutout of Harvey performing standup. As he riffs on things like how to shop for fruit and vegetables at the grocery and the absurdity of having a 40th birthday party, animated illustrations of the themes play out around him. (mediapost)

References:  mediapost

Filed In:  branding,  commercials,  humor,  marketing,  pop culture,  publicity stunts






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FOUR WAYS TO REACT: vote, favorite, add more examples of Stand-Up Marketing or comment about State Farm and Steve Harvey Team up for Some Comedy.

LoL Voted by Shelby Lee Walsh on Oct 19, 09

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