Houston Helps Startups Launch Confidently by Focusing on Early Adaptors

By: Alyson Wyers - Jan 30, 2016
References: launchwithhouston & betalist
This somewhat meta tool is a new venture that helps other startups launch confidently. Using a company's early adopter email list, Canadian startup Houston helps other organizations grow, engage and learn on their way to bringing a winning product to market. Houston hopes to help those asking 'Am I building something my audience really wants, and is willing to pay for?'

For startups who might not have experienced members of the team to share knowledge and lend expertise, Houston believes startups launch would be more successful if they began learning from their early adaptors from the stage of initial interest. Houston will help you learn from that email list, keep them engaged, get referrals and grow the list as well as manage beta invites.