The Starobrno Armies ad was created by advertising agency WMC/GREY and features armies of beer-wielding soldiers. Some soldiers march with beer mugs on their heads instead of hats, while others storm the grounds holding giant bottle openers.
The clever Starobrno Armies ad makes having a beer seem like an absolutely thrilling experience! The tagline reads, "They all thirst for Moravian gold." See more images from the campaign above.
Implications - Corporations often utilize humor in advertisements as it's a simplistic way to garner an empathetic response from consumers. A sense of community is established between people that observed the joke. Companies looking to establish long-standing relationships with consumers should consider incorporating elements of humor into every facet of their business operations.
Stats for Battling Beer-Lovers
Trending: Older & Chilly
Research: 1,601 clicks in 272 w
Interest: 4 minutes
Concept: Starobrno Armies Ad
Related: 43 examples / 33 photos
Segment: Males, 18-35
Comparison Set: 16 similar articles, including: submerged beer ads, heiress beer ads, and post-holiday beer ads.
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