The clever Starobrno Armies ad makes having a beer seem like an absolutely thrilling experience! The tagline reads, "They all thirst for Moravian gold." See more images from the campaign above.
Implications - Corporations often utilize humor in advertisements as it's a simplistic way to garner an empathetic response from consumers. A sense of community is established between people that observed the joke. Companies looking to establish long-standing relationships with consumers should consider incorporating elements of humor into every facet of their business operations.