Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Visual Crosswalk Indicators

Starling Crossing Can Visually Modify Roads and Crosswalks

— October 12, 2017 — Autos
Starling Crossing is an interactive roadway paving concept which would enable crosswalks to be visually modified based on its surroundings.

The system uses object tracking and LEDs to adjust the road markings based on what is happening in real time. For example, the road could warn drivers of potentially dangerous situations -- like a child running across the street -- by creating a buffer around the individual, indicating the situation further in advance. Additionally, the interactive surface could take weather conditions into account, creating a buffer that would help vehicles avoid collisions. The system would also offer school zone protection, steering polluting vehicles away from child-heavy crossings.

Essentially, Starling Crossing would learn road patterns over time, adjusting its markings accordingly to help keep drivers and pedestrians safe.
Trend Themes
1. Interactive Roadway Paving - Implementing interactive and adaptable paving systems like Starling Crossing can improve safety on the road and offer multiple benefits.
2. Real-time Object Tracking - Using object tracking technology in paving systems like Starling Crossing can create new safety features, like collision avoidance and school zone protection.
3. Weather-adaptive Road Markings - Roadway companies can create weather-responsive technologies in paving systems like Starling Crossing, which could potentially decrease accidents due to hazardous road conditions.
Industry Implications
1. Transportation - Transportation industries could use Starling Crossing's adaptable paving technology to promote safer road usage and avoid accidents.
2. Smart Cities - Developing smart cities technology and planning initiatives like Starling Crossing could offer a solution for urban safety, traffic control and road maximization.
3. Road Construction - New adaptable paving and road marking systems like Starling Crossing offer innovation opportunities for road construction companies to enhance roadway safety.
2.8
Score
Popularity
Activity
Freshness