Superstar

This Starkweather Umbrellas Campaign Sells More than Shelter

By: Amelia Roblin - Published: Sep 2, 2011 • References: starkweather-umbrellas and fashionising
It's rarely enough to simply market the product on offer for its most practical purpose, so it's common for consumers to expect something like this Starkweather Umbrellas campaign which gives the viewer another reason to pay attention to the prints. While the parasols have an elegance all on their own, it pays to acquire more potential purchasers by broadening the picture's scope and bearing a little skin.

Despite wearing just lingerie, model Leticia Price is well protected from the elements thanks to the black brolly she holds in her hand. Photographed by Herring & Herring, she stands tall, stylish and determined not to be affected by a little falling rain. This Starkweather Umbrellas campaign embraces the advertising truth that sex does in fact sell.