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The 'Starbucks Spelling' Blog Portrays Some of Coffee King's Shortcomings

By: Jaime Neely - Published: • References: starbucksspelling.tumblr & buzzfeed
'Starbucks Spelling' is an entertaining blog on Tumblr that showcases photographs of different Starbucks beverages on which the names of customers have been written in some absurdly incorrect ways.

While the concept of having a store personalize its customer's orders is very appealing, 'Starbucks Spelling' captures how quickly that plan can backfire. The site features images of some of the most simplest and common names written incorrectly on cups of coffee, tea, cappuccinos and lattes. My favorite misspelling on 'Starbucks Spelling' has got to be 'Jay' spelled as 'Jei' and 'Deb' spelled as 'Death.' This site is a great stop for some quick laughs!

Implications - Humor is one of the most effective marketing tools a business can utilize when trying to appeal to potential clients. Comedic branding or advertising is a simple way for a business to present itself as a smart choice for consumers as it will be perceived as highly approachable.

Stats for Jovial Java Mishaps Trending: Older & Buzzing
Traction: 21,773 clicks in 166 w
Interest: 4 minutes
Concept: Starbucks Spelling
Related: 64 examples / 49 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: 21 starbucks branding moves, 52 gifts for caffeine addicts, and coffee-guzzling statistics.