These New Starbucks Coffee Cups Add Cheer to the Season

By: Laura McQuarrie - Mar 10, 2017
References: starbucks & thedieline
Starbucks is known for its iconic red Starbucks coffee cup designs that are released around the holiday season at the end of the year, but it is now launching a new to-go packaging collection that takes cues from spring.

The new Starbucks coffee cups adopt light pastel colors and boast charming hand-drawn illustrations to lift the spirits of coffee lovers, especially after the bleak, colorless winter months. As Starbucks says: "there’s nothing quite like those first few bursts of color that indicate the arrival of springtime."

These limited-edition coffee cups will be rolled out nationwide in the coming week. They will also boast interactive features, with a plain white circle on which consumers are invited to add their own cheery designs.