The New Star Wars Movie Poster Maintains the Film Franchise's Iconic Style
Charlotte Joyce Kidd — October 20, 2015 — Pop Culture
The design of the new Star Wars movie poster is an electrifying look at the much-anticipated newest installment in the franchise -- but it maintains the iconic poster style that has been used throughout Star Wars history.
The new poster for the upcoming 'Star Wars: The Force Awakens' release features the film's main characters grouped in an imposing column at its center. Shown in intense battle poses, the characters glow in the light from a blue lightsaber on one side of the poster and a red one on the other -- representing the battle between the Dark Side and the Jedi knights that is at the core of each film in the popular series. Examining other posters in the mega-franchise's history, a clear design formula can be seen, with the tradition continuing in this new Star Wars movie poster.
Accompanying the new poster's release is the first official trailer for Star Wars: The Force Awakens which will air tonight during ESPN's Monday night football broadcast.
The new poster for the upcoming 'Star Wars: The Force Awakens' release features the film's main characters grouped in an imposing column at its center. Shown in intense battle poses, the characters glow in the light from a blue lightsaber on one side of the poster and a red one on the other -- representing the battle between the Dark Side and the Jedi knights that is at the core of each film in the popular series. Examining other posters in the mega-franchise's history, a clear design formula can be seen, with the tradition continuing in this new Star Wars movie poster.
Accompanying the new poster's release is the first official trailer for Star Wars: The Force Awakens which will air tonight during ESPN's Monday night football broadcast.
Trend Themes
1. Iconic Film Poster Design - There is an opportunity to disrupt traditional film poster designs by creating iconic and visually striking designs that maintain the essence of the franchise.
2. Character-centric Marketing - Brands can leverage the popularity of character-centric marketing by featuring main characters in advertising campaigns to generate excitement and anticipation.
3. Consistent Franchise Branding - Maintaining consistent branding and design elements throughout a franchise's history can help establish a strong brand identity and evoke nostalgia in fans.
Industry Implications
1. Film and Entertainment - The film industry can explore innovative approaches to film poster designs that capture the essence of a movie while creating a memorable visual experience for viewers.
2. Advertising and Marketing - Advertising agencies can capitalize on character-centric marketing by creating captivating campaigns that highlight the main characters of a product or service.
3. Brand Management - Companies can focus on maintaining consistent branding across their products and marketing materials to establish a strong brand identity and foster customer loyalty.
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