Marissa Brassfield
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 Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel Published: Jan 22, 09 Views: 1,526 J.J. Abrams’ upcoming ‘Star Wars’ prequel has the feathers of a few franchise fans ruffled over the collector’s edition Mattel ‘Star Trek’ Barbie dolls that will be released just prior to the film. “These are likely only the first product tie-ins to Abrams’ reboot movie, but the fact that they are Barbies and not, say, high-quality Art Asylum prop replicas or, say, Master Replica ship models says a lot about how downmarket the new Trek is aiming,” seethes Sci Fi Wire. Indeed, as the ‘Star Trek’ Barbie dolls will be sold for a hefty $43.19 price tag, I share in writer Patrick Lee’s disdain, even as a non-Trekkie. The ‘Star Trek’ Barbie dolls will be sold at Walmart, Barbie collector dealers and online at the aforementioned stores’ respective websites.  But they seem aimed at a downmarket demographic: Mattel is distributing them through Walmart and walmart.com, Barbiecollector.com and Barbie collector dealers.
They are selling them as an assortment (but the dolls come individually wrapped, no two or three-packs).
Yikes!
(scifiwire)References: trekmovie, scifiwire Filed In: |
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