Starbucks Rewards Members with its New Star Days Promotion
Grace Mahas — September 25, 2020 — Business
References: stories.starbucks & starbucksrewardsstarland
Starbucks Canada is helping its Starbucks Rewards members get more from the app with the launch of Star Days, "the most rewarding week of the year." The new promotion starts Septemeber 28th and offers fans ways to earn more Stars towards free beverages and food with social media surprises "for exciting starry surprises all week."
The rewarding week includes trips Star Thursday on October 1st and gives members the chance to earn triple the Stars. Plus, on National Coffee Day (September 29th), Starbucks Rewards members who order ahead on the app and use the pay feature on the app with receive a free bakery item on their next visit.
In addition to the new Star Days, Starbucks Canada also debuted a new augmented reality game, Starland, until October 28th. The game gives users a chance to win 200,000 prizes including free coffee, free breakfast, and Stars. Plus, qualifying purchases earn customers' plays.
Image Credit: Starbucks Canada
The rewarding week includes trips Star Thursday on October 1st and gives members the chance to earn triple the Stars. Plus, on National Coffee Day (September 29th), Starbucks Rewards members who order ahead on the app and use the pay feature on the app with receive a free bakery item on their next visit.
In addition to the new Star Days, Starbucks Canada also debuted a new augmented reality game, Starland, until October 28th. The game gives users a chance to win 200,000 prizes including free coffee, free breakfast, and Stars. Plus, qualifying purchases earn customers' plays.
Image Credit: Starbucks Canada
Trend Themes
1. Augmented Reality Games - Starbucks Canada's new augmented reality game, Starland, presents opportunities for other QSR chains to meet customer demands and drive traffic with augmented experiences.
2. Social Media Promotions - The Star Days promotion, and social media surprises, present opportunities for other QSRs to leverage social media for targeted promotions and increased customer engagement.
3. Mobile Ordering Rewards - Starbucks Reward's National Coffee Day campaign presents opportunities for other QSR chains to incentivize mobile ordering and build customer loyalty through exclusive rewards.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can learn from Starbucks Canada's approach to customer loyalty and utilize similar tactics to increase customer retention and profit.
2. Mobile App Development - The success of Starbucks Rewards and the new Star Days promotion suggest an opportunity for mobile app developers to create similar loyalty reward programs for businesses in QSRs and beyond.
3. Retail - Starbucks Canada's use of augmented reality and social media promotions demonstrates potential disruptive opportunities for retailers to use similar tactics for engagement and profit.
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