Hip-hop fans and streetwear aficionados will love the 'Highlighter' series of tees from Staple, which feature neon portraits of rap icons in common highlighter colors.
These Staple highlighter tees remind me of the typographical pieces of portraiture we saw late last year with Jay-Z's "Brooklyn Go Hard" music video and the artwork compiled for the Grammys.
Implications - Rap icons represent rebellion and glamour -- two things incredibly attractive to consumers. To monetize the phenomenon of hip-hop music, style and culture, businesses need to evaluate their client base and determine how they can bend this trend to their advantage. Hip-hop culture causes a lot of controversy, but opportunities for businesses do exist.
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Concept: Highlighter Portraits
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Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: hand-cut typography posters, inspirational typography art, and typographic illustration music videos.
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