In a star-studded campaign, the Dalai Lama partners with Dazed Digital to bring the 'Stand Up and Be The Change' video, a universal message of awareness meant to empower people everywhere.
People like the Gorillaz, Tilda Swinton, Stella McCartney, Grimes, Michael Stipe, Willem Dafoe, Marina Abramovic and Apichatpong Weerasethakul, are featured hailing from all over the world through the power of Skype to participate and show their support for this important message. Each offering their two cents with a short quote, they envision a society where people are pro-active in their daily lives, be it for their personal beliefs or for macroscopic issues of global peace.
The video also means to attract an audience to attend the Dalai Lama's free talk in Manchester on June 16th.
Stats for How to Be The Change
Trending: Older & Mild
Research: 354 clicks in 206 w
Interest: > 3 minutes
Concept: Stand Up And Be The Change
Related: 87 examples / 67 photos
Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: chilling drug psas, 43 emotionally charged campaigns, and horrifying transit psas.
How to Be The Change
More Stats +/-
43 Emotionally Charged Campaigns
Chilling Drug PSAs
Horrifying Transit PSAs
Aroused Senior PSAs