Stainless Steel Water Bottle Brings Cowboy Symbolism into Its Branding

By: Amelia Roblin - Mar 25, 2015
References: flying-jack & yankodesign
Looking at this stainless steel water bottle, you might not immediately guess its contents. The unique shape and industrial-strength material will likely lead you to think that it contains a premium product, even though it's just H2O inside.

Made by FlyingJACK, this canteen has been designed to be reusable, increasing the exposure of the brand each time a consumer refills it and takes it out in public. Unlike your standard cylindrical container, this one is sculptural and thus visually intriguing, seemingly emulating the shape of a familiar equestrian hoof accessory. It's also this unconventional composition that makes the stainless steel water bottle extra practical. It can stand stably on its pair of spaced legs, it's easy to grip in one hand and you may even balance it on the frame of your bike.