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Every idea starts somewhere, and more often than not it is given life with a pencil, as the Staedtler Where It All Begins ad campaign creatively shows. Instead of focusing on jotted down notes or quickly sketched drawings, these print ads showcase something even more imaginative: pencil tip sculptures. By doing so, it really shows how this pencil can bring an idea to life.

The Staedtler Where It All Begins ad campaign was created by Leo Burnett, an ad agency based in Hong Kong, China. Shot by photographer Stephen Cheung with photo retouching by Henry Chan, the ads were art directed by May Chan with creative direction by Miranda Shing and Adrian Lam.

An overall simple concept, the Staedtler Where It All Begins ad campaign will surely inspire more ideas.