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The Staedtler Where It All Begins Campaign Brings Life to Ideas

By: Meghan Young - Published: • References: leoburnett & ibelieveinadv
Every idea starts somewhere, and more often than not it is given life with a pencil, as the Staedtler Where It All Begins ad campaign creatively shows. Instead of focusing on jotted down notes or quickly sketched drawings, these print ads showcase something even more imaginative: pencil tip sculptures. By doing so, it really shows how this pencil can bring an idea to life.

The Staedtler Where It All Begins ad campaign was created by Leo Burnett, an ad agency based in Hong Kong, China. Shot by photographer Stephen Cheung with photo retouching by Henry Chan, the ads were art directed by May Chan with creative direction by Miranda Shing and Adrian Lam.

An overall simple concept, the Staedtler Where It All Begins ad campaign will surely inspire more ideas. Stats for Pencil Tip Sculpture Ads Trending: Older & Popular
Traction: 15,072 clicks in 137 w
Interest: 2.2 minutes
Concept: Staedtler Where It All Begins
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: animal-shaped hinge ads, mini marker masterpiece ads, and dog-sucking vacuum ads.