The mechanized St. Louis Zoo polar bears have replaced the polar bears that once lived in the exhibit but have passed away due to illness. The electronic bears will be featured in the zoo's upcoming Wild Lights holiday exhibit.
Implications - As animal rights have been greatly exploited in the media, consumers are desperate to embrace products and services that don't affiliate themselves with negative animal treatment. These products are appreciated for abolishing animal testing in their production and for using alternative ingredients or materials. Companies can appeal to ethical demographics by supporting animal rights in their production and advertising processes.