Sérum Mamie Boasts a Blend of Vanilla, Cocoa and Coffee Flavors
Michael Hemsworth — March 1, 2023 — Lifestyle
References: rumserum & thespiritsbusiness
Sérum Mamie has been announced as a new addition to the Panama-based brand's product portfolio that's perfect for aficionados to incorporate into their bar collection.
The spirit features a blend of Panamanian rums that are dark and aged to perfection, and include flavors such as cocoa, vanilla and coffee. The product thus maintains a round, creamy flavor profile with notes of honey and vanilla with chocolate and toffee to boot, which is finished off with a touch of cinnamon. Featuring a 40% ABV, the spirit has an affordable profile that makes it a great option for a wide cross-section of consumers to pick up.
Export Manager Stepan Stanek spoke on the Sérum Mamie spirit saying, "We created Mamie to be able to offer customers a smooth and enjoyable super-premium rum blend with an unmatched taste at an affordable price.”
The spirit features a blend of Panamanian rums that are dark and aged to perfection, and include flavors such as cocoa, vanilla and coffee. The product thus maintains a round, creamy flavor profile with notes of honey and vanilla with chocolate and toffee to boot, which is finished off with a touch of cinnamon. Featuring a 40% ABV, the spirit has an affordable profile that makes it a great option for a wide cross-section of consumers to pick up.
Export Manager Stepan Stanek spoke on the Sérum Mamie spirit saying, "We created Mamie to be able to offer customers a smooth and enjoyable super-premium rum blend with an unmatched taste at an affordable price.”
Trend Themes
1. Panamanian Rum Infusion - Premium rum brands can leverage unique and flavorful infusions to attract new customers and expand their product range.
2. Affordable Super-premium Spirits - There is a growing demand in the spirits industry for high-quality, premium products that are accessible to a wider range of consumers.
3. Multi-flavor Spirit Blends - Incorporating multiple flavors into a spirit blend can add complexity and uniqueness to a product, setting it apart from competitors.
Industry Implications
1. Premium Spirits - Spirits brands can elevate their product range by exploring unique and high-quality ingredients and flavors that appeal to discerning drinkers.
2. Affordable Luxury Products - There is an opportunity for brands to provide super-premium products at a more affordable price point, appealing to a wider segment of consumers.
3. Flavor Infused Spirits - The spirits industry can capitalize on consumer demand for unique flavor profiles by experimenting with infusion techniques to create new and exciting products.
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