Square Marketing Varies Email Promotions Based On Customer Categories

By: Rahul Kalvapalle - Mar 24, 2016
References: squareup & fastcompany
Square Marketing is an email marketing software that makes it easier than ever for business to create perfectly crafted emails that will capture recipients' attentions and tempt them into redeeming coupons or offers.

Interestingly, Square Marketing automatically sorts customers into different categories such as regular, casual and lapsed. This is important because email recipients are believed to be twice as likely to open emails targeted in this manner compared to manually sorted approaches. For example, lapsed customers can be offered especially tempting promotions that encourage them to visit a particular business.

Ultimately, Square Marketing is targeted towards business owners who are too busy to handle email marketing themselves and prefer to outsource it to a dependable partner. The service's targeting approach ensures that email recipients are reached out to in such a way that they are more likely to read and redeem offers.