The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall

By: Rebecca Byers - Aug 26, 2015
References: vimeo & coca-colajourney.pk
Taking place at the Dolmen Mall in Karachi, Pakistan, the Sprite Street Challenge was an immersive experiential campaign that engaged consumers at the point of purchase. The dynamic games-based event featured a series of challenges inspired by street culture and included handsome rewards.

The thematic campaign was supremely engaging based on its diverse selection of truly original games. From spray painting tags to finding pieces of wire in a ball pit, the immersive event succeeded in being both innovative and memorable. Some of the fabulous prizes offered to successful participants included guitars, Hummer bikes and Xbox gaming systems.

The immersive Sprite Street Challenge is a great example of an immersive, awe-inspiring campaign that successfully engages with youth culture and is easily shareable on social media.