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With Sprint NBA, You'll Watch So Much Basketball You'll Become a Player

By: Jonathon Brown - Published: • References: sprint & youtu.be
This hilarious ad for Sprint NBA finds an Asian father transformed into Kevin Durant of the Oklahoma City Thunder.

The commercial is for Sprint NBA, which is promoting Sprint's Truly Unlimited Data plans. The idea is that with this plan, users can watch so much NBA coverage (among other things) straight from their phones that they'll actually turn into the players.

The commercial starts with a young Asian boy eating breakfast. His dad walks into the kitchen complaining that his pyjamas shrunk. When he's revealed, he looks a lot like Kevin Durant. While this transformation shocks his son, the boy figures his dad was up all night watching NBA on his phone again. The mother takes advantage of her husband's transformation by having him clear the eavestrough. Stats for Unlimited Data Addicts Trending: Older & Chilly
Traction: 102 w
Interest: > 3 minutes
Concept: Sprint NBA
Related: 85 examples / 65 photos
Segment: Males, 12-55+
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