The Sprint Meeting Commercial Shows the Downside of Sharing

By: KimLeo - Published: Sep 5, 2012 • References: youtube & youtu.be
As seen in Sprint’s new TV spot ‘Meeting,’ sharing can be a very complicated process. In the funny and short clip, one family gathering goes awry after they realize that sharing minutes is just not fair.

This typical American family is most certainly in a tough situation when it comes to distributing minutes. That's why this humorous spot, created by Leo Burnett & Digitas, set out to show the day-to-day conflict one might have if they're forced to share data with several people.

This is just one of the TV spots created for the Sharing Is Not Caring campaign, which highlights the advantages of Sprint’s truly unlimited data plan. Stats for Feuding Family Campaigns Trending: Older & Average
Research: 1,100 clicks in 194 w
Interest: > 3 minutes
Concept: Sprint, Leo Burnett, Digitas
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: shockingly androgynous car ads, audacious gender portrayals, and gaming sister campaigns.