In a fight for the lowest common denominator, Springfields from Oregon to Massachusetts are strutting their worst in an effort to be crowned the â€œreal-lifeâ€ version of the cartoon comedy The Simpsons. Only Springfield, Minnesota, had the sense and good taste to know the benefits of distinguishing between reality and camp entertainment.
Implications - The fact that consumers want their city to be the real version of The Simpsons shows the fascination today's society has with pop culture. Pop culture is beginning to become more reality than fantasy, as more consumers fully embrace their icons into their lives -- through products, services, images and more.
Stats for Springfields go Head to Head to be Real-Life Simpson's Town
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Concept: Springfields Go Head To Head To Be Real-Life Simpson's Town
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Segment: Neutral, 18-35
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Springfields go Head to Head to be Real-Life Simpson's Town
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