Amelie Pichard's Spring and Summer Campaign Tells a Story

By: Emilie Picillo - Published: Jun 17, 2014 • References: trendland and trendland
Amelie Pichard's spring and summer campaign for her 2014 collection is steamy and sultry all at once. The French fashion designer describes her brand as a dreamer, but realistic, masculine, but terrible sophisticated. Her latest collection is exactly that, showing off sultry purple undies underneath blue, faded denim.

She also has a shoes and accessories collection that successfully captures the essence of haute couture glamor while ensuring accessibility and functionality for everyday life.

Storytelling resides at the core of the latest collection, drawing inspiration from photographer and cinema. Amelie cleverly presents her latest pieces through a series of alluring and captivating images, which subtly deliver conceptual narrative. Her collection embodies a distinct, contemporary character and charm and it's a true celebration of good design and versatility.