'Spring Advertising' Showcases a Ketchup Clad Fashionista

By: Kamal Musharbash - Published: Oct 8, 2010   Updated: Aug 17 2011 • References: springadvertising and adpunch.org
The latest campaign by Spring Advertising is achingly adorable. Promoting for the John Casablancas Institute (a fashion design, make-up and hair school), the campaign showcases children's attempts at a fashionable experience.

This campaign promotes the universal message that certain youths are able to pinpoint their career interests and talents at a young age. As funny as the ad is, Spring Advertising also managed to touch upon a more serious idea through this commercial.

Implications - Consumers in contemporary society look for products that take an unconventional aesthetic. Items that feature a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.