Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Booze-Infused Marmalades

This Beer Company Has Created a Spreadable Beer to Add to Toast

— March 30, 2016 — Lifestyle
Scottish brewer Innis & Gunn recently teamed up with Dundee to create a delicious form of spreadable beer. While drinking a beer with breakfast is largely frowned upon, there is now a more subtle way for consumers to enjoy the taste of their favorite brew in the early morning hours.

'Marm & Ale' is a spreadbale beer made for toast, crumpets and other breakfast dishes. The spread is a type of marmalade made from a combination of Innis & Gunn's oak-aged IPA and Dundee's marmalade. The boozy new condiment was created by adding beer to the marmalade mixture prior to boiling. This process gives the tangy orange-flavored spread hoppy notes that are reminiscent of a strong IPA.

The booze-infused marmalade gives consumers a delicious new option when it comes to dressing up their morning toast.
Trend Themes
1. Alcohol-infused Food - There is a growing trend of incorporating alcohol into non-beverage food products, creating opportunities for cross-industry collaboration and innovation.
2. Innovative Breakfast Spreads - There is an opportunity to create unique and innovative breakfast spreads by exploring unconventional flavor combinations and ingredients.
3. Craft Beer Industry Crossover - Craft breweries can explore opportunities to expand beyond traditional beer products by collaborating with non-alcohol industries to create new and unique products.
Industry Implications
1. Food and Beverage Industry - Incorporating alcohol into food products creates an opportunity for the food and beverage industry to offer a wider variety of products and expand their consumer base.
2. Craft Beer Industry - Creating beer-infused spreads and other non-traditional products allows craft breweries to stand out in a competitive market and appeal to a wider range of consumers.
3. Breakfast Food Industry - Innovative breakfast spreads can be used as a selling point for the breakfast food industry, offering consumers a unique and enjoyable breakfast experience.
2.4
Score
Popularity
Activity
Freshness