The 'Spread the Warmth' Campaign Magazine Cover Changes Hue with Touch

By: Ariel Weber - Published: • References: ageuk.org.uk & psfk
The 'Spread the Warmth' campaign has collaborated with The Telegraph Magazine to captivate readers attention with their color-changing cover. The campaign was created to help elderly stay safe and warm during the cold and dreary winter months.

The front cover will be printed in thermal ink, which will allow readers to change the gray items on the cover page into the color orange simply by touching the image. The star of the campaign is UK's celebrity ambassador Lynda Bellingham who is featured on the front.

The reason they chose the interactive color was to demonstrate how with a help of a donation, readers can contribute to helping elderly stay warm. The Spread the Warmth campaign shows how easy and useful a contribution is to those elderly who need it the most. Stats for Color-Changing Covers Trending: Older & Chilly
Traction: 748 clicks in 93 w
Interest: 0.7 minutes
Concept: Spread The Warmth Campaign
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
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