This Ginger Jelly Jar Design Features Handwritten Label Notes

By: Rebecca Byers - Feb 24, 2016
References: packagingoftheworld
This spread packaging concept is an example of the continuing influence of the artisanal movement within food and beverage. As consumers become more concerned with eating single-origin organic foods of high quality, they are becoming increasingly drawn to products that appear local and resemble packaging that they might come across when making a purchase at a real farmer's market.

Designed by Stefanie Br├╝ckler of Austria, the spread packaging concept is made up of a glass jar with a metal lid that is covered with a piece of black and white cloth and fastened with a piece of rustic string. The jars also feature custom labels that feature handwritten notes denoting the date of production and batch number, which will give consumers confidence in the freshness of the product.