Catwalk tumbling is the latest craze to hit the runways. As designers make heels higher and higher and the models hit the walkway with increasing frequency, L'Officiel magazine decided an editorial essay showcasing issue was in order. Perhaps it's also offering a little criticism toward the shoe designers who put so little flesh at such high risk.

ETA: “Balancing Act”

photos by Ivanho Harlim & Shysila Novita,

Models: Sharon V, Sahib A, Bertie R

Implications - A simple and effective strategy to garner both the attention and trust of consumers is through the use of humor. Businesses that employ such a tactic will portray themselves as approachable and familiar, qualities to which many consumers will appeal.