L'Officiel Magazine Spoofs Falling Models on Runways
ETA: â€œBalancing Actâ€
photos by Ivanho Harlim & Shysila Novita,
Models: Sharon V, Sahib A, Bertie R
Implications - A simple and effective strategy to garner both the attention and trust of consumers is through the use of humor. Businesses that employ such a tactic will portray themselves as approachable and familiar, qualities to which many consumers will appeal.