This Spot for 'Extra' Chronicles a Couple's Love Story and Engagement

By: Ady Floyd - Oct 13, 2015
References: adweek
This heart-warming spot for Extra gum shows how one couple met, fell in love and got engaged.

The ad begins with the couple meeting at school and sharing their first piece of gum together. In each of the scenes to follow, the couple continues to share sticks of gum. For each piece of gum, the man draws a significant moment on the wrapper. The woman is unaware of the artwork, until the final scene when the man frames each image and places them in an art gallery. The final framed image shows a stick man proposing. When the woman turns around, her fiancee-to-be is on one knee holding a ring.

This adorable spot for Extra gum combines the familiar feelings of love and connects them to chewing gum. By stimulating these emotions, consumers will develop stronger feelings toward the brand and its product.