LIVELY Is Introducing a New Style of Sporty Lingerie, or "Leisurée"

By: Laura McQuarrie - Feb 13, 2017
References: wearlively & hellogiggles
‘LIVELY’ is a brand that specializes in the creation of sporty lingerie inspired by athleisure, or as it likes to call it, "a new category and POV of lingerie called Leisurée."

Unlike many lingerie garments that feature lace and frills, LIVELY’s undergarments for women are still feminine and feature rich details, but emphasize the same kind of sharp lines that one might see on the silhouette of a sports bra. This style is exemplified in an item like the brand’s ‘Deep V Bralette,’ which boasts bold stripes and a geometric design.

LIVELY has its own loyalty rewards program, which offers one point for every dollar spent. When 10 LIVELY Points are collected, a customer is able to get $1 to spend.