SportsNet New York is a television station that offers its viewers complete coverage of all the New York sports teams in major league sports. To broaden awareness, the network developed a television campaign with advertising agency Ogilvy & Mather.
The campaign features three spots that all present the same idea -- watching sports on television actually raises male testosterone. In fact, a University study actually proved this to be true. The SportsNet New York spots take this study and over-exaggerate it with hilarious proportions. The most memorable spot features a scrawny male watching the programming on SportsNet New York, and after a few hours he becomes more and more buff -- to the point where he is able to hoist two female police officers.
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