Brazil's popular cookie company 'Biscoitos Zeze' has created an interactive way for children in Southern Brazilian neighborhoods to come together through its new sports program.
In order to promote its 'Be More Child' campaign, the company has placed red boxes with soccer balls inside them in random neighbourhoods -- with their shape and style resembling that of in case of emergency boxes that feature the tools needed to extinguish potential fires. The children and communities affected by this campaign are given keys to open boxes in their neighbourhood in order to get to play with the soccer balls inside them.
This unique sports program encourages children to play soccer with fellow community members and makes equipment available to those who may not be able to afford it.
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