The need for sports in school systems is the point the ‘Sports Matter’ commercial tires to drive home. ‘Dick’s Sporting Goods Foundation’ has made it its mission to give money to underfunded sports programs for students.
With billions of dollars having been cut from school sport budgets, the ‘Sports Matter’ commercial shares facts on how students can succeed when they are given the opportunity to play sports. It makes you realize that sports have a direct relation to crime and education levels.
Currently, sport participation is based on an if you can pay you can play formula that does not work for first world countries. The ‘Sports Matter’ program plans to match upwards of $2 million for school teams that are able to hit their fundraising goals. This initiative gives hope that sports will not become an exclusive activity for those that have money.
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