This Sporting Goods Shop Presents Modern Attire in a Retro Space

By: Ady Floyd - Jul 8, 2015
References: retaildesignblog.net
Durasafe is a sporting goods shop located in Suntec City that displays the latest sporting and outdoor attire in a retro garage-themed retail store.

The space takes up 1,200 square feet and is decorated with boldly colored outdoor equipment from bike helmets to running shoes. The theme for Durasafe's sporting good shop is "work hard, play hard," which fits the garage theme quite well. The idea of a garage represents a place where people create woodwork, store camping equipment and where they work on vehicles. This embodies the "work hard" aspect and the store represents the "play hard" aspect by displaying the latest gear with playful colors and quirky fun accessories.

The retail store creates a relaxed vibe with a retro sofa and artwork that might be found in a garage like an old British flag poster.