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Sport Addict Packaging Unfurls to Reveal a Running Track

By: Amelia Roblin - Published: Feb 19, 2014 • References: ahsayane and packagingoftheworld
The goal behind Sport Addict packaging was to better contextualize the product. Ahsayane Studio envisions this shoe packaging concept functioning with all sorts of brands and varieties of athletic footwear. Essentially, this creative carton would wrap around a pair of running shoes, protecting them, making it easy to carry them, and alluding to the activities in which one could partake while wearing them.

Unfold the cardboard case to discover that a full sprinting track has been printed on the inside of this shoebox. Referencing the synthetic material that puts a spring in one's step, the inner surface is complete with white lane lines. Sport Addict packaging encourages you to lace up your kicks and to get racing.