Van Leeuwan Created a Limited-Edition Ice Cream Inspired by Popeye
Laura McQuarrie — May 22, 2019 — Lifestyle
References: instagram & foodandwine
Some of the most popular kinds of green ice cream tend to be mint chip or matcha green tea flavors but to celebrate New York City's annual Fleet Week, Van Leeuwen created a limited-edition vegan spinach ice cream. Appropriately dubbed 'Popeye’s Fleet Treat,' the savory spinach ice cream pays tribute to the cartoon character's favorite iron-rich vegetable.
The ice cream is flavored with organic spinach ad is joined by a range of other unexpected ingredients like turmeric, sea salt and extra virgin olive oil, which subtly pays tribute to Popeye's wife, Olive Oyl. The base of the vegan ice cream is made with a creamy combination of raw cashew milk, coconut cream, raw organic coconut oil, pure cocoa butter and organic cane sugar for a hint of sweetness.
The green ice cream is now available for a limited time at select Van Leeuwen stores.
The ice cream is flavored with organic spinach ad is joined by a range of other unexpected ingredients like turmeric, sea salt and extra virgin olive oil, which subtly pays tribute to Popeye's wife, Olive Oyl. The base of the vegan ice cream is made with a creamy combination of raw cashew milk, coconut cream, raw organic coconut oil, pure cocoa butter and organic cane sugar for a hint of sweetness.
The green ice cream is now available for a limited time at select Van Leeuwen stores.
Trend Themes
1. Savory Ice Creams - More savory ice cream flavors can be developed and marketed to cater to consumers looking for unique and unconventional food experiences.
2. Plant-based Ice Creams - Plant-based ice cream flavors using unconventional but healthy ingredients can tap into the growing demand for vegan and health-conscious options.
3. Nostalgic-inspired Treats - Inspired treats that are nostalgic can be developed or revived to create a unique and exciting market for consumers seeking familiar but new experiences.
Industry Implications
1. Food and Beverage - The food industry can tap into unconventional flavors and ingredients to create a unique appeal for its market.
2. Vegan Food - As consumers become more health-conscious, vegan food is becoming increasingly popular, making a healthy dessert option a possibility.
3. Confectionery and Dessert - Companies in the dessert industry can develop new and imaginative flavors inspired by pop culture, opening up a new market and niche for customers.
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