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Striking Tonal High-Tech Runners

Vetements and Reebok Join for a Line of the Spike Runner 200 Shoe

— July 23, 2019 — Lifestyle
Designer Demna Gvasalia unveils a contemporary iteration of the signature Reebok Spike Runner 200 model, marking the latest collaboration with Vetements. The high-tech update features the label's classic aesthetics, honoring the original Premier Running series from 2003-2011.

The latest model features components such as the Reebok Kinetic Fit System dual-density midsole and a TPU Shank. Additional details of the update include the blend of mesh materials, reflective details informed with 3M materials, and bold tonal overlaying panels across the uppers. The latest collaboration brings forth six color options of wither silver and gray, black and red, triple white, silver, blue, and red, silver and neon green, and teal, and finally, bright orange, silver, and black. Branding details are found on the tongue badge and the rear heel.
Trend Themes
1. High-tech Footwear - There is an opportunity to create more high-tech and futuristic footwear options
2. Collaborative Design - More collaborations between established brands and innovative designers can lead to exciting new products
3. Modernized Classics - Updating classic fashion designs with modern technology and materials can create a new market for nostalgic consumers
Industry Implications
1. Footwear Manufacturing - In order to keep up with the growing demand for high-tech footwear, manufacturers must adapt their production processes
2. Fashion Design - The fashion industry would benefit from more collaborations between established brands and innovative designers to create unique and exciting products
3. Materials Science - Developing new materials and technology that can be incorporated into modernized classic designs can open new doors for the materials science industry
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