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Korean-Style Spiced Almonds

Trader Joe's Flavored Nuts Mimic the Taste of Gochujang

— August 15, 2017 — Lifestyle
While there are plenty of recipes and store-bought options to satisfy a craving for spiced almonds, Trader Joe’s is launching a new way for consumers to indulge their desire for a snack with heat and a globally inspired twist.

Trader Joe’s Gochujang Flavored Almonds are tossed with a gochujang spice blend that reminds of the traditional fermented Korean condiment, which is prepared with red chilies. On top of this, the notes are seasoned with tamari (also known as gluten-free soy sauce) and salt. The resulting flavor combination is one that’s described as complex, with “spicy, sweet, and umami flavors.”

The distinctive flavors of Gochujang are mainly being introduced to North American consumers through dips, sauces and spreads, but this new snack product offers consumers a mess-free way to snack on the go.
Trend Themes
1. Global Flavor Influences - Trader Joe's Gochujang Flavored Almonds demonstrate the increasing consumer interest in globally inspired flavors in snack products.
2. Complex Flavor Combinations - The combination of spicy, sweet, and umami flavors in Trader Joe's Gochujang Flavored Almonds taps into the trend of creating unique and complex taste experiences.
3. Convenient Mess-free Snacks - Trader Joe's Gochujang Flavored Almonds provide an on-the-go snack option that is convenient and mess-free, catering to the busy lifestyles of consumers.
Industry Implications
1. Snack Food - The snack food industry can explore incorporating globally-inspired flavors, such as gochujang, into their product offerings to capitalize on the trend of global flavor influences in the market.
2. Condiments and Sauces - The condiments and sauces industry can develop gochujang-inspired products that can be used as ingredients or toppings, leveraging the rising popularity of complex flavor combinations.
3. Convenience Food - The convenience food industry can create more mess-free snack options like Trader Joe's Gochujang Flavored Almonds to cater to the needs of busy consumers who seek convenient, on-the-go snacks.
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