This Speed Stick Super Bowl Commercial is a Bit Embarassing

By: Jonathon Brown - Published: • References: speedstick &
In the new Speed Stick Super Bowl commercial, things go from bad to worse for an impatient laundromat user.

The commercial starts with the inner thoughts of a man waiting to use a particular drying machine. Fed up, he decides he's going to unload the dryer and he doesn't care if the person's clothes get wrinkled. When he removes the clothes, a pair of yellow panties falls to the ground. Just as he picks them up, the owner of the clothes walks up and asks what he's doing. Now he looks like a pervert.

This ad aired during last night's Super Bowl on CBS and taps a common theme in advertising: embarrassing situations. It also plays on the attraction between the man and the woman because if the woman was less attractive the man probably wouldn't care that she caught him holding her panties. Stats for Awkward Encounter Deodorant Ads Trending: Older & Warm
Traction: 1,239 clicks in 107 w
Interest: > 3 minutes
Concept: Speed Stick Super Bowl
Related: 116 examples / 89 photos
Segment: Males, 12-55
Comparison Set: 42 similar articles, including: devilishly tempting pizza ads, contagious car commercials, and tax service ad spoofs.