The Roastorium Specialty Coffee Packaging is Naturally Designed

By: Michael Hemsworth - May 19, 2016
References: weekdaystudio & packagingoftheworld
Being that Roastorium is a specialty coffee brand that goes through a detailed process to create the perfect roasts for consumers, the packaging is designed to reflect this.

Designed by Weekday Studio, the Roastorium packaging is bright, vibrant, floral and fun with a clear focus on the coffee plant. The omni design of the packaging allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf.

The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson.