PDQ is Teaming Up with Kasey Kahne for a Special Sandwich
Katherine Pendrill — October 25, 2016 — Pop Culture
References: eatpdq & qsrmagazine
PDQ (People Dedicated to Quality) restaurants recently teamed up with NASCAR driver Kasey Kahne to create a special sandwich that not only tastes great, but also helps support a good cause. Already known for its high-integrity approach to fast food, PDQ's latest partnership demonstrates that the brand is also committed to supporting health and wellness beyond its restaurants.
As part of its partnership with Kahne, PDQ will now sell as special sandwich dubbed the 'Karolina Kahnewich.' The sandwich incorporates Kahne's passion for BBQ sauce along with PDQ's selection of fresh ingredients to create a mouth-watering burger featuring crispy, 100 percent natural chicken tenders coated in rev-d up barbeque sauce and topped with homemade coleslaw and pickles. Not only does the sandwich serve as a satisfying meal, but for each Karolina Kahnewich sold, a dollar will be donated to the Kasey Kahne Foundation and its effort to help chronically ill children.
As part of its partnership with Kahne, PDQ will now sell as special sandwich dubbed the 'Karolina Kahnewich.' The sandwich incorporates Kahne's passion for BBQ sauce along with PDQ's selection of fresh ingredients to create a mouth-watering burger featuring crispy, 100 percent natural chicken tenders coated in rev-d up barbeque sauce and topped with homemade coleslaw and pickles. Not only does the sandwich serve as a satisfying meal, but for each Karolina Kahnewich sold, a dollar will be donated to the Kasey Kahne Foundation and its effort to help chronically ill children.
Trend Themes
1. Charitable Fast Food Partnerships - Fast food companies are partnering with celebrities and sports stars to create special menu items that support charitable causes, presenting an opportunity for disruptive innovation in the fast food industry.
2. Health-conscious Fast Food - Fast food companies are creating menu items that prioritize fresh, natural ingredients and support health and wellness initiatives, signaling an opportunity for disruptive innovation in the fast food industry.
3. Cause-driven Marketing - The rise of cause-driven marketing campaigns and charitable partnerships in the fast food industry is presenting an opportunity for disruptive innovation in marketing strategies and brand identities.
Industry Implications
1. Fast Food - Fast food companies can innovate their menu items and marketing strategies to prioritize health-conscious options and charitable partnerships.
2. Charity - Non-profit organizations can seek out partnerships with fast food companies to create cause-driven marketing campaigns that raise awareness and funds for their causes.
3. Sports Marketing - Celebrities and sports stars can partner with fast food companies to create special menu items that promote their personal brand and support charitable causes, presenting an opportunity for innovative marketing campaigns.
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