Bud Light's Special Beer Packaging Celebrates the Super Bowl XLIX

By: Laura McQuarrie - Jan 29, 2015
References: budlight & packagingoftheworld
In partnership with Bud Light, the Pearlfisher agency teamed up to create a special beer packaging design for the Super Bowl XLIX. The all-blue design features a bottle that plays off of some of the brand's existing marketing, including the Up for Whatever campaign and a game plan that a coach would set up for players. Some of the handwritten-style lines on the bottle include notes like "catch the cameraman off guard" and "wow the crowd," as well as other phrases to capture the spontaneity and spirit of the brand.

Translating a sport fan's passion into a beer can through graphics, this is a fun bottle design that has appeal to those with a love of beer and sports.