"Specifically what are you trying to do?"
This is the question posed by Jeremy Gutsche in his award-winning innovation book, Exploiting Chaos, now available as an instant downloadable eBook.
Companies who can successfully answer this question understand their own perspective -- the way we look at the future and the problems we are trying to solve. Perspective has a major impact on the definition of an organization's goals, and can be the key that triggers and shapes organizational change.
With an easy-to-read format and real-world examples on the importance of organizational perspective, such as IBM's "behavioral change" program, Exploiting Chaos is a must-have resource for any brand looking to innovate during times of uncertainty.
Learn 150 Ways to Spark Innovation
Turn Chaos Into Opportunity
Reinvent What People Want
Create A Culture of Innovation
Jeremy Gutsche's Exploiting Chaos in Indonesia
Exploiting Chaos eBook Reveals How to Inspire Change
By: Katherine Vong - Published: Feb 23, 2011 • References: exploitingchaos