"Specifically what are you trying to do?"
This is the question posed by Jeremy Gutsche in his award-winning innovation book, Exploiting Chaos, now available as an instant downloadable eBook.
Companies who can successfully answer this question understand their own perspective -- the way we look at the future and the problems we are trying to solve. Perspective has a major impact on the definition of an organization's goals, and can be the key that triggers and shapes organizational change.
With an easy-to-read format and real-world examples on the importance of organizational perspective, such as IBM's "behavioral change" program, Exploiting Chaos is a must-have resource for any brand looking to innovate during times of uncertainty.
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