Talented

Spacevertising

By: Angela Lowe - Published: • References: voanews & gushmagazine
It seems we're running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to test the viability of carbonated drinks in space. Both companies benefited from the first unofficial taste test in space.

Then in 2001 Pizza Hut flew with the Russian Space Agency and became the first to deliver pizza in space. Radio Shack followed with a commercial aboard the International Space Station. It featured a Russian cosmonaut opening a Father's Day present. NASA has been reluctant to participate, but marketers say advertising could help fund scientific research. NASA is currently working with the Bush administration to conduct an evaluation for a commercialization strategy in space. Stats for Spacevertising Trending: Older & Mild
Traction: 6,167 clicks in 439 w
Interest: 4 minutes
Concept: Spacevertising
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: top 100 drinking trends of 2014, top 100 architecture trends in 2014, and streamlined news feed apps.