Superstar

‘Battle of the Beans' Pits Soybeans vs. Jelly Beans

By: Marissa Brassfield - Published: Jan 1, 2009 • References: soyjoy and coloribus
Pharmavite’s new ad for SOYJOY fruit bars pits the soybean in an epic battle against jelly beans. This ‘Battle of the Beans’ will determine which mid-afternoon snack is best to maintain energy.

Naturally, the soybeans win out. They’re organized, well-equipped with the protein to outlast the jelly beans’ sugar rush. The SOYJOY ad’s tagline, “Win the battle. Conquer the day,” brings the point home.

The ‘Battle of the Beans’ SOYJOY spot was created by RPA advertising agency with creative director Mark Erwin, art director Brian Farkas and copywriter Lauren Smith.