Pharmavite’s new ad for SOYJOY fruit bars pits the soybean in an epic battle against jelly beans. This ‘Battle of the Beans’ will determine which mid-afternoon snack is best to maintain energy.
Naturally, the soybeans win out. They’re organized, well-equipped with the protein to outlast the jelly beans’ sugar rush. The SOYJOY ad’s tagline, “Win the battle. Conquer the day,” brings the point home.
The ‘Battle of the Beans’ SOYJOY spot was created by RPA advertising agency with creative director Mark Erwin, art director Brian Farkas and copywriter Lauren Smith.
War-Inspired Snack Food Ads
5,800 clicks in 290 w
More Stats +/-
37 Incentives to Lose Weight and Live Healthy in 2009
37 Ways to Live a Healthy Lifestyle
Playing With Food for Stress Relief
Warrior Moms for Healthy Lunches
Hyperrealistc Animal Plushies